World TB Day 2026 Advocates’ Toolkit

GFAN SOCIAL MEDIA TOOLKIT

Countries will soon begin preparing their Grant Cycle 8 (GC8) funding requests to the Global Fund to Fight AIDS, Tuberculosis and Malaria (Global Fund). Civil society and community advocates have an important opportunity to help shape country-level priorities.

This short toolkit provides context, resources, and simple advocacy actions that TB advocates can take in the lead-up to World TB Day and to prepare for GC8 country processes.

World TB Day 2026 Theme

The theme of World TB Day 2026 – ‘Yes! We can end TB!’ Currently there are two other social media toolkits that are available for the moment

  1. Global Fund WTBD Social Media Toolkit ( Eng, Fr)
    1. Key messages and talking points, along with featured stories
    2. Ready to post social media assets with suggested captions
  2. Stop TB Partnership World TB Day Social Media Toolkit
  3. WHO World TB Day Social Media Toolkit

Also, you can check out the WHO Global TB Report Social Media toolkit here for tiles on latest data and the TB landscape.

What Is at Stake in GC8?

GC8 will take place in a much more difficult global health environment than previous cycles. The Global Fund’s Eighth Replenishment raised $12.64 billion, well below the $18 billion target, and the last Replenishment leaving a major funding gap for the next grant cycle and for the first time in over a decade, a cycle-to-cycle decrease in country allocation.

Many bilateral and multilateral donors have reduced or restructured their global health funding. At the same time, countries are facing growing pressure to increase domestic financing while managing competing fiscal demands.

As a result, the development of GC8 funding requests will involve prioritization decisions; that is, activities will be scaled back and cut. These decisions will often take place during discussions within the Country Coordinating Mechanism (CCM), where national governments, civil society, technical partners, and affected and vulnerable communities help shape Global Fund funding requests.

This means community engagement in CCM processes will be essential to ensure that lifesaving TB interventions remain prioritized.

Which TB Interventions May Be at Risk?

Evidence from the Grant Cycle 7 reprioritization process suggests that when funding becomes constrained, countries often reduce or delay investments in:

  • Removing human rights and gender related barriers to TB services
  • Drug-resistant (DR) TB Diagnosis, treatment and care
  • TB/ DR-TB Prevention
  • Community monitoring and accountability mechanisms
  • TB community outreach and peer support programs
  • Programs reaching key and vulnerable populations

COVID-19 Response Mechanism (C19RM)

In addition to the aforementioned challenges, we must also note that activities previously supported through the C19RM will not automatically transition into GC8 grants and end in December 2026.

While many C19RM activities were designed as responses to the COVID-19 pandemic, some of them strengthened TB programs in important ways, such as:

  • Diagnostic capacity
  • Laboratory systems
  • Community health worker support
  • Integrated disease surveillance

Without advocacy, some of these gains could be lost forever.

Why do these Interventions Matter?

TB programs work best when communities lead! Evidence consistently shows that community-led responses help:

  • Increase uptake of TB screening and diagnosis services
    • Reduce treatment interruption
    • Address stigma and discrimination
    • Reach populations that health systems often miss

Reducing these investments can weaken the overall impact of country TB programs and undermine progress! Advocates can use the following resources to support their arguments in CCM discussions:

1.Removing human rights and gender related barriers to TB services

The Global Fund Strategy 2023–2028, the World Health Organization End TB Strategy, the Political Declaration from the 2023 United Nations High-Level Meeting on Tuberculosis and the Stop TB Partnership Global Plan to End TB 2023–2030, all emphasize the need to promote and protect the human rights of people affected by TB! Some additional resources:

  1. TB and Human Rights Briefing Note (Stop TB Partnership)
  2. Declaration of the Rights of People Affected by TB
  3. Activating a Human Rights Based Tuberculosis Response: A Technical Brief for Policymakers and Program Implementers (GCTA)
  4. Building the evidence for a rights-based, people-centred, gender-transformative tuberculosis response: An analysis of the Stop TB Partnership community, rights and gender tuberculosis assessment

2.Community Monitoring and Accountability Mechanisms

The Global Fund supports community-led monitoring (CLM) as it’s an effective way to learn from communities on how to improve services and respond to human rights and gender related barriers. This video gives an overview of what community-led monitoring is and why it should be supported. Some resources that you can use in your advocacy:

  1. OneImpact: Stop TB Partnership’s CLM Tool – Examples of digital tools and dashboards used by TB communities to report barriers, rights violations, and service gaps.
  2. CLM Hub (ITPC Global) and Community-led Monitoring Guide (IAS) – Starter hubs for Community-Led Monitoring, with guides on designing CLM programs, costing them, collecting community data, and using the evidence for advocacy in Global Fund grants.

3.TB community outreach and peer support programs

Peer support groups help people undergoing TB treatment manage challenges better. Many people with tuberculosis find the treatment period stressful. Talking to someone who has gone through the same experience can make a big difference. Peers share practical advice and emotional support. This support builds confidence and reassures patients that they are not alone in their treatment journey. Here are some resources that illustrate how peer support helped people finish treatment, find TB earlier, or cope with stigma.

  1. Mei’s Fight: Hard Work and Hope to End TB for Good (Global Fund)
  2. Twelve-year-old Francis’ Heroic Fight Against Drug-resistant Tuberculosis (Global Fund)
  3. Champions of Change: Stories of Survivors Leading the Fight to End TB ( Results UK )
  4. Women and TB Stigma ,Men and TB Stigma, Children and TB Stigma (GCTA)
  5. Community health volunteers supporting TB patients
    1. In Kenya 2,600+ community health volunteers to visit households, screen contacts, and support TB patients.
    2. In Vietnam Community volunteers supported TB programs through patient counselling, treatment supervision, and community-based care.
    3. In Peru peer counselling strengthens TB treatment and adherence

Want to write your own case study for advocacy? Use these resources (one and two) to guide your story and strengthen your message. Don’t forget to revisit Every Word Counts: Suggested Language and Usage for TB Communications for tips on clear and stigma-free TB language.

4. Programs Reaching Key and Vulnerable Populations

Too often, the people most affected by TB and malaria are the same people who don’t have access to health care. Factors such as stigma, discrimination and criminalization can act as barriers that prevent key and vulnerable populations from accessing health services.

To be able to effectively advocate for key and vulnerable populations in CCMs we recommend checking out this page for more information on how global fund defines KVPs. Additionally, this document from Stop TB Partnership is a great additional resource.

How to Engage Your CCM?

The CCM is the body responsible for coordinating Global Fund funding requests in eligible countries. CCMs include representatives from government, civil society, affected communities, multilateral agencies, and technical partners.

As TB advocates, you can:

  1. Contact CCM members
    Reach out to representatives from the Ministry of Health, National TB Program, and civil society delegations.
  2. Ask questions about GC8 priorities
    Ask how TB programs are being prioritized in the upcoming funding request.
  3. Highlight community priorities
    Share evidence and community perspectives on why specific TB interventions should remain funded.
  4. Use World TB Day to raise visibility
    This can help ensure TB remains visible during GC8 decision-making.

You can find contact details for CCM members in your country here: data.theglobalfund.org/geography

Need more information about CCM processes? Check out this GFAN pre-read!

World TB Day Social Media Toolkit

Advocates can use World TB Day to raise awareness and encourage CCM members and national decision-makers to prioritize TB programs in GC8.

When posting, tag:

  • GFAN
  • Your National TB Program
  • Your Ministry of Health
  • CCM representatives in your country

Example Posts

Post 1 – ( DOWNLOAD HERE )

Community health workers help people get diagnosed, stay on treatment, and overcome barriers to care.

Yet these programs are often among the first to be reduced when funding becomes tight.

This World TB Day, we call on decision-makers to protect these investments.

#EndTB #WorldTBDay

Post 2 – ( DOWNLOAD HERE )

Community outreach and peer support programs help identify people with TB earlier and support treatment adherence.

Without these programs, many people with TB remain undiagnosed or disconnected from care.

Investments in community-led outreach remain critical to ending TB.

#EndTB #WorldTBDay

Post 3 – ( DOWNLOAD HERE )

Countries are preparing funding requests for the next grant cycle of the Global Fund to Fight AIDS, Tuberculosis and Malaria.

These decisions will determine which TB programs continue — and which may be cut.

This World TB Day, TB advocates call for strong investments in:

  • Human rights interventions
  • TB diagnosis
  • Community programs
  • Support for affected communities

Yes! We can end TB — led by communities.

Post 4 – ( DOWNLOAD HERE )

Stigma, discrimination, and legal barriers prevent many people from seeking TB diagnosis and treatment.

Programs that address these barriers help national TB responses reach the people most affected.

They should not be cut.

#WorldTBDay #EndTB

Post 5 – ( DOWNLOAD HERE )

Community monitoring helps identify gaps in TB services and improve program accountability.

When communities track services, TB programs become more responsive and effective.

As funding decisions are made for the next Global Fund cycle, these investments must remain part of the response.

Communities must remain at the center of TB programs.

#WorldTBDay

Key GFAN Resources

We have produced several resources to help civil society understand the evolving GC8 landscape.

These include:

GC8 Key Insights Factsheet
Highlights on funding allocations, program priorities, and potential risks.

GFAN Global Fund Board Meeting Report
Overview of the latest discussions and strategic decisions shaping GC8.

The Transformative Impact of the Global Fund – This brief traces how the Global Fund’s creation filled critical resource gaps in the fight against HIV, TB, and malaria and how its model of multilateralism and community leadership has delivered measurable, transformative results. With 65 million lives saved and over $1.2 trillion in health and productivity gains, the Global Fund stands as proof that sustained investment in global health works and why continued support is essential!

Health in a Fractured Aid Landscape – This brief examines how the growing fragmentation of global aid threatens progress in global health and argues for defending multilateralism as embodied by the Global Fund. Highlighting four pillars — multistakeholder partnership, financial stability, equity-driven allocation, and community-led responses — it demonstrates why the Global Fund remains a cornerstone of effective, inclusive, and rights-based global health cooperation.